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The screenshots in this book are reprinted by permission of Microsoft Corporation. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners. All trademarks used herein are the property of their respective owners. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and the publisher’s rights and those responsible may be liable in law accordingly. The ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Barnard’s Inn, 86 Fetter Lane, London EC4A 1EN. The print publication is protected by copyright. Pearson Education Limited Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0)1279 623623 Web: First published 1998 (print) Second edition published 2002 (print) Third edition published 2005 (print) Fourth edition published 2008 (print) Fifth edition published 2012 (print) Sixth edition published 2017 (print and electronic) © Pearson Professional Limited 1998 © Pearson Education 2002, 2005, 2008, 2012, 2017 The right of Paul Trott to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. Innovation Management and New Product Development Sixth Edition Innovation Management and New Product Development INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT Sixth Edition
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